Sometimes it's hard to know
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All successful marketing campaigns start with an honest conversation about where your business is now, and where you want it to go
Duvet Hog is an Earth-friendly brand on a mission to save the planet—one plastic bottle at a time. Their duvets and pillows are made entirely from recycled PET plastic bottles, spun like candyfloss until they’re soft, light, and irresistibly fluffy. Founder Phillipa reached out to us following a recommendation, seeking to grow online sales through her Shopify store.
The goal was to improve the performance of existing Google Ads campaigns and establish a high-performing Facebook and Instagram sales funnel to drive new customer acquisition. Duvet Hog had already begun experimenting with paid media, but results were mixed and lacked structured scaling.
We implemented a multi-platform strategy combining Meta Ads and a full audit and relaunch of Google Ads. We also provided funnel strategy and creative guidance to ensure each stage of the customer journey—from awareness to conversion—was optimised.
By combining full-funnel strategy with paid media execution, Duvet Hog achieved rapid revenue growth while staying true to its eco-conscious brand mission. With new acquisition channels performing at scale and a clear creative direction, Duvet Hog is now better positioned to continue growing its presence in the sustainable home goods space.
All successful marketing campaigns start with an honest conversation about where your business is now, and where you want it to go
