CASE STUDY

Ethical Nutrition

Scaling Ethical Nutrition Through Multi-Channel Advertising

The Client Story

Ethical Nutrition is a UK-based supplement brand committed to clean, sustainable, and science-backed products. Initially seeking support with Google Ads, the brand quickly saw impressive results, prompting them to expand their partnership to include Meta and TikTok advertising.

The Objective

The goal was to drive consistent customer acquisition and scale digital advertising without compromising ROAS. Starting with Google, the objective expanded to building a broader paid media ecosystem across Meta and TikTok, supported by a strong creative foundation.

Our Approach

We began with Google Ads, delivering strong performance that allowed the brand to confidently double their ad spend while maintaining the same ROAS. This success led to our takeover of Meta and TikTok accounts, where we implemented structured growth strategies.

Key Advertising Strategies

Google as the Initial Growth Engine: With a focus on high-intent search campaigns, we optimised targeting, creative, and bidding to drive efficient new customer acquisition.
Creative Support for Social Channels: We developed detailed creative briefs tailored to each platform, ensuring brand alignment and performance-led storytelling.
Data-Driven Reporting: Our in-depth reports enabled continual creative iteration, fuelling better performance through insight-led optimisation.

Results

Google Ad Spend Doubled with Steady ROAS: Ethical Nutrition successfully doubled their investment on Google while maintaining ROAS, resulting in double the customer acquisition from that channel.
Expansion Across Platforms: Meta and TikTok channels were successfully scaled with targeted messaging and creative testing.

Creative Iteration Engine: Regular reporting cycles supported continuous testing, insight gathering, and performance enhancement.

Conclusion

Ethical Nutrition’s growth has been driven by strategic media buying, creative clarity, and continuous iteration. From a strong start on Google Ads to expanding across social platforms, the brand now benefits from a robust, multi-channel customer acquisition strategy that continues to deliver scalable, sustainable growth.