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All successful marketing campaigns start with an honest conversation about where your business is now, and where you want it to go
Fitbakes is an award-winning low sugar, high protein snack brand on a mission to help people eat healthier without sacrificing taste. With over 1 million cakes sold through their Shopify store and a presence in major UK retailers like Tesco, Selfridges and Co-op, Fitbakes continues to gain momentum as a leader in guilt-free indulgence.
Following a successful funding round that exceeded 230% of its target, Fitbakes sought to expand its direct-to-consumer reach via paid advertising. The focus was on scaling efficiently across Google, Meta, TikTok and Pinterest while improving conversion rates and maintaining strong ROAS across platforms.
Working closely with founder Ella, we launched a multi-platform campaign strategy targeting health-conscious consumers looking for alternatives to traditional cakes and snacks. From optimising high-intent search campaigns to building engaging, scroll-stopping social creative, every element of the strategy was tailored to drive sales and brand growth.
With a robust paid media strategy across four key platforms, Fitbakes achieved significant growth in both sales and conversion rates. Their commitment to product innovation and brand storytelling—combined with performance marketing—has positioned them for continued success in the healthy snacking category.
All successful marketing campaigns start with an honest conversation about where your business is now, and where you want it to go
