CASE STUDY

Hunter & Gather Foods

Long-Term Growth for Hunter & Gather Foods

The Client Story

Hunter & Gather Foods are on a mission to provide people with the tools they need to thrive. Their range of products—including mayos, oils, sauces and supplements—is free from grains, refined sugars, and seed oils, making it ideal for consumers following Paleo, Keto, Low Carb, Gluten-Free, or Dairy-Free lifestyles. As one of our earliest clients, it's been a privilege to support founders Jeff and Amy as their brand scaled significantly.

The Objective

The objective was to increase direct-to-consumer sales through sustained growth across Google and Facebook Ads. With a loyal customer base and strong repeat purchasing behaviour, the aim was to expand reach, acquire new customers, and maintain consistent revenue growth month after month.

Our Approach

We developed a cross-channel paid media strategy focused on both acquisition and retention. Our campaigns combined strong creative, tailored messaging, and granular account structure across platforms.

Key Advertising Strategies
  • Full-Funnel Facebook Campaigns: Focused on new customer acquisition with precise targeting of key lifestyle and dietary groups. Ad creatives highlighted the clean ingredients, lifestyle alignment, and trust built through existing customer advocacy.
  • Advanced Google Ads Setup: We structured a detailed Google Ads account, maximising visibility through both shopping and search campaigns. This allowed Hunter & Gather to appear for high-intent searches, product-related queries, and relevant dietary keyword terms.
  • Creative Supplied by Hunter & Gather: Collaborating with the brand’s in-house team, we ensured all ad creative was aligned with their visual identity and messaging.
Results
  • Millions In Sales Delivered through Facebook and Google Ads
  • 5 Years of Continuous Month-on-Month Revenue Growth
  • 5.56 ROAS on Google Search
  • 3.98 ROAS on Facebook Ads

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Conclusion

By combining full-funnel strategy, platform-specific targeting, and years of campaign optimisation, Hunter & Gather Foods have built a thriving direct-to-consumer business. With strong foundations and consistent growth, they’re well positioned for continued success.

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