CASE STUDY

Keto Collective

Launching Keto Collective with Paid Media Performance

The Client Story

Keto Collective creates 100% natural keto bars for consumers following low-carb, low-sugar, or ketogenic diets. As a relatively new entrant to the market, the brand stood out early with its bold branding, clear value proposition, and great-tasting products.

The Objective

The goal was to drive fast, efficient customer acquisition and build a sustainable paid media foundation using Facebook and Google Ads. The focus was on performance metrics such as ROAS, CPA, and conversion rate.

Our Approach

We partnered with Keto Collective early in their brand journey, helping them establish a strong digital advertising presence right from launch. Using a dual-channel strategy, we activated high-intent search audiences via Google and leveraged the engaged keto community on Facebook for scalable new customer acquisition.

Key Advertising Strategies
  • Facebook Ads for Launch Acquisition: We focused on reaching the highly active keto audience on Facebook and Instagram. Using visual creative and clear messaging, we captured attention and drove first-time purchases at strong efficiency.
  • Google Search & Shopping Ads: We capitalised on the high search intent for keto products, ensuring Keto Collective appeared for brand-relevant, solution-driven queries. Both search and shopping ads were used to reach buyers at multiple levels of intent.
  • Creative Supplied by Keto Collective: The brand provided compelling visual assets, which allowed for consistent testing and iteration across both platforms.
Results
  • 4.48 ROAS on Facebook Ads
  • 3.01 ROAS on Google Search Ads
  • 6.94% Conversion Rate

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Conclusion

Through strategic media buying and creative testing, Keto Collective was able to generate immediate traction in a competitive space. With strong foundations in both Google and Meta, the brand is now well placed for long-term growth and deeper customer engagement.

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