CASE STUDY

Seep

Scaling Seep with Paid Media and Creative Strategy

The Client Story

Seep is a sustainable homecare brand on a mission to eliminate plastic from household cleaning essentials. In early 2025, the brand partnered with us to accelerate their growth across digital channels, with a particular focus on driving conversions and achieving scale.

The Objective

Seep wanted to scale quickly while keeping performance metrics steady. The core objective was to increase paid media investment across Google and Meta, while maintaining a strong MER (Marketing Efficiency Ratio) and hitting new revenue milestones month-on-month.

Our Approach

We launched a comprehensive paid media strategy across Google Ads and Meta Ads, with a strong creative and data-driven foundation. Our approach blended media buying expertise with high-performing visual and video assets to convert new customers at scale.

Key Advertising Strategies

Performance-Focused Campaigns: We designed conversion-led campaigns across Meta and Google to support Seep's scaling goals.
Creative Production: Delivered graphic design and video editing services, enabling high-volume creative testing and iteration.
Founder-Led Content: Video ads featuring the founder outperformed other formats—offering authenticity and strong storytelling that resonated with the audience.
Comparison-Based Image Ads: Creatives that compared Seep’s products to traditional sponges and cloths delivered excellent engagement and conversions.

Dragons’ Den Momentum: We capitalised on Seep’s appearance on Dragons’ Den, using clips from the show as high-performing ad assets that built brand credibility and trust.

Results

3x Ad Spend Over 4 Months: Paid media investment tripled in just four months.
Consistent MER and Revenue Growth: Despite scaling, MER remained stable while revenue reached new monthly highs.

Creative-Led Acquisition: The combination of storytelling, credibility, and product comparison led to strong and sustainable new customer acquisition.

Conclusion

With a blend of performance marketing, creative execution, and founder-led storytelling, Seep has successfully scaled their digital channels while staying true to their brand values. Their rapid growth and continued momentum make them a standout example of how mission-driven brands can win in a competitive market.