CASE STUDY

Simmer Eats

Scaling Simmer Eats with TikTok Advertising

The Client Story

Simmer Eats, a brand focused on providing healthy, convenient, and flavourful ready-to-heat meals, sought to scale its presence and customer acquisition in the UK market. Understanding the power of native storytelling, Simmer Eats aimed to leverage TikTok as a primary acquisition channel to reach health-conscious consumers who crave convenience without compromising taste.

The Objective

The goal was to build Simmer Eats' brand awareness, establish a strong digital presence on TikTok, and drive consistent customer acquisition. The strategy aimed at horizontal and vertical scaling to ensure sustainable growth.

Our Approach

We started working with Simmer Eats from scratch, launching and scaling their TikTok account into a major acquisition channel. The campaign focused on leveraging TikTok's unique storytelling format to drive engagement and conversions.

Key Advertising Strategies

TikTok as the Core Growth Channel: Recognising the impact of native, story-led content, Simmer Eats embraced a creative-first approach, producing authentic, engaging videos that resonated with their target audience.
Targeted Messaging: The campaigns were tailored to individuals looking for nutritious, ready-to-eat meals that were both convenient and full of flavour. Specific audience segments included:
- Health-conscious consumers seeking easy meal solutions.
- Individuals looking to avoid bland, uninspiring food.
Brand Awareness & Scaling: A combination of horizontal and vertical scaling techniques ensured consistent performance and efficient ad spend management.

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Results

From Zero to Six-Figure Monthly Ad Spend: The TikTok account was grown from scratch into a high-performing acquisition channel with substantial investment.
Impressive CPAs & New Customer Growth: Over two years, the campaigns delivered fantastic CPAs and consistently drove new customers to Simmer Eats.‍
Sustained Performance & Market Leadership: The brand established itself as a leader in the healthy, ready-to-eat meal space, maintaining steady month-on-month growth.

Conclusion

By leveraging TikTok’s power as an acquisition platform and focusing on engaging, story-driven content, Simmer Eats successfully scaled its brand in a highly competitive market. Their commitment to high-quality content and strategic ad scaling continues to fuel their growth and industry leadership.