Sometimes it's hard to know
exactly what you need...
All successful marketing campaigns start with an honest conversation about where your business is now, and where you want it to go
Yumello is shaking up the nut butter category with bold flavours and all-natural ingredients. Their award-winning peanut and nut butters have become a staple in health-focused homes across the UK. Co-founders Esther and Omar have grown the business through DTC success, with distribution across Amazon, Ocado, Booths, and Holland & Barrett.
After recently exceeding their investment round by 152%, Yumello was ready to accelerate growth—particularly through Meta Ads. The goal was to reduce cost per acquisition (CPA), increase ROAS, and scale paid media spend while maintaining efficiency.
We collaborated closely with the Yumello team to refine their paid social strategy. By focusing on creative testing, landing page optimisation, and structured campaign architecture, we identified the winning combinations needed for performance at scale.
By combining strong offers, high-performing UGC content, and a structured Meta Ads strategy, Yumello achieved impressive results in a competitive space. The brand is now positioned for further growth as it continues to expand its DTC reach and retail partnerships.
All successful marketing campaigns start with an honest conversation about where your business is now, and where you want it to go
