Deliciously Guilt Free

Deliciously Guilt Free - the name says it all! Founders Dan and Basam adopted a sugar-free, low-carb lifestyle, but struggled to find sugar-free food with the clean and natural ingredients that they wanted. What started out as a passion project consisting of baking a few cakes a day and sending them out, quickly grew into a thriving business with a growing customer base of exceptionally loyal fans.

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Dan reached out after a recommendation from one of our other clients. They already had someone looking after their paid social ads, but didn’t have a Google Ads presence and wanted to test the platform. After a short period and some great results, DGF moved their social advertising over as well.

While navigating the trials and tribulations of tracking changes, we’ve ensured the customer base continues to grow with top-of-funnel campaigns that have a strong conversion rate. For DGF, we launch a new set of ads each Friday in line with their weekend restock specials and it is through this constant changing message (and downright amazing cakes) that we’ve been able to keep loyal customers engaged, while continuing to add growth simultaneously.